It’s official, and it’s one of the biggest sponsors that a MMA promotion has landed since the recent Harley Davidson deal that the UFC obtained after the fall of Xyience. Bud Light will be the official sponsor of both the UFC and the WEC. Anheuser-Busch is also one of the top marketers in the sports industry and should help the UFC potentially court a network TV deal, and gain some newer sponsors.

This will not only solidify without a doubt that UFC is a good standing company with the lending community, but we hopefully won’t have to see another Xyience scandal in the works. Instead of infusing a dying sponsor with their own money, the UFC has finally found a legitimate and stable blue-chip sponsor that should provide an adequate reputation for the UFC to get some big money infused into the promotion down the line if it needs to the loans.

One of the other perks will likely be Anheuser-Busch’s pull with television companies as the main sponsor. It could open a tremendous amount of doors for the organization. They will also be aiding in marketing and publicizing the events for the UFC as well.

This is a victory for mixed martial arts. It brings a huge opportunity to the table for the UFC, but overall, it shows that the UFC has begun to enter areas of the business that people thought were impossible years ago. A stable blue-chip sponsor can open the doors for the UFC to get a good network television deal in the works that could bring even more great sponsors to the table. Fighters will begin to see the benefit in that when the money trickles down. I hope that happens for the sake of the guys who have been working their ass off for little pay.

And Luke, Bud Light isn’t that bad… it’s the Miller Lite that’s terrible.