ProElite’s global presence has helped MMA succeed

by Leland Roling 3/25/2008 8:33:00 AM

As I was browsing through the rumor mill this afternoon, I couldn’t help but notice another possible acquisition by what is now becoming one of the biggest mixed martial arts promotions in the world. According to a report at MMAonTap.com, Canada’s Hardcore Fighting Championships is potentially on the verge of being bought out by an unnamed suitor. Of course, it looks like the news was spoiled as to who that unnamed suitor was in a quote by HCF’s CEO Keith Crawford:

“This announcement is the culmination of 10 years of hard work in combative sports, and I couldn’t be more excited,” Crawford said in the report. “What it’s going to do, I feel, is to put us right at number two with everybody else. Obviously the UFC is number one, and I believe that Elite XC, Strikeforce and ourselves are going to be number two when we make the announcement as to who has purchased us.”

John Chandler over at MMAonTap.com stated that he thought it was likely to be ProElite after the quote from Crawford. I couldn’t agree more. It definitely sounds like HCF will be under the ProElite umbrella of mixed martial arts promotions. This undertaking by ProElite raised some serious thoughts about the state of mixed martial arts in general from a fan’s perspective, even without the purchase of Hardcore Fighting Championships.

Unlike other promotions that have entered the market, ProElite’s concept was much different. Their aim wasn’t to create a structure from the ground up, but to purchase promotions that were already operating in different parts of the world. Cage Rage, ICON Sport, and King of the Cage have all been bought by ProElite, and Hardcore Fighting Championships looks to be the new addition. They have a presence in England, Hawaii, and in smaller shows throughout the United States along with a new addition in Canada if the HCF deal goes through. In a much smaller capacity, they have moved into the same areas as the UFC with an added bonus of having personnel in those promotions that know how to market the area, work with area fighters, and sell the events. It seems to be working rather well.

Fans should love ProElite’s progress

Personally, ProElite has filled my weekends with MMA action that would otherwise be tough to see. From EliteXC and ShoXC to Cage Rage in England to Icon Sport in Hawaii to the occasional Brazilian action such as Fury Fighting Championships and even the ADCC Grappling Championships, ProElite has provided the hardcore fans and the casual fanbase who is looking to see more action on the Internet with more and more events that we normally would never be privy to seeing on such a regular basis.

I have to tip my hat to them for their efforts. Sure, we have to deal with some poor production values and some terribly mismatched battles from time to time, but that’s the deal with every promotion in this sport. Money is to be made, and as a fan along for the ride, you have to love the fact that our intake of MMA action has increased dramatically because of ProElite.

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Tags:

EliteXC | Hardcore Fighting Championships



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Comments

March 25. 2008 14:40

"The new owner, whom Crawford declined to identify, will soon be broadcasting HCF events on a digital channel available to North America and parts of Europe, he said."

This comment about a digital channel does not sound like Pro-Elite.

Jeremy us

March 26. 2008 02:49

Sounds exactly like Showtime to me. Showtime has also aired Cage Rage as well, so I'm pretty sure ProElite is up to the move.

Leland Roling us

March 26. 2008 16:34

I don't think that Showtime is available in Europe.

Cage Rage has been aired on Showtime but again, that is here in the U.S. and not Europe.

Jeremy us

March 26. 2008 19:11

It has a small presence in Europe.

en.wikipedia.org/wiki/Showtime_Around_the_World

Leland Roling us

March 26. 2008 21:37

Maybe you are correct. But if so, the purchase would have to eat up most of the money they got, via the stock sale, from CBS.

As of the end of 2007, Elite had very little actual money.

If the CBS shows don't do very well, Elite could be DOA.

It would make more sense for Shaw to spend all of his time and money on Elite right now, not on buying new companies.

Those CBS shows will determine whether they live or die. All efforts should be put into making sure the debut show is the best it can be.

Jeremy us

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