Kimbo and Liddell already creating hype for the inevitable

by Leland Roling 4/24/2008 10:09:00 AM

Chuck Liddell vs. Wanderlei Silva was one of the most entertaining battles that we saw last year in the UFC. The toe-to-toe exchanges were spectacular, and the surprising chin and cardio of Silva proved to make the fight even more exciting. There were also the years and years of hype and hope that fueled the excitement for that fight to happen, and the UFC made the play to get Silva and create that fight to not only please the hardcore fans, but produce a fantastic bout between MMA legends. Now, a new matchup that pits a legend in Liddell against an Internet street brawler in Kimbo Slice could very well be the next Silva vs. Liddell.

The long road to producing this fight has already begun. Chuck Liddell had these words to say regarding Kimbo’s supposed star status:

"Kimbo's one of those guys who doesn't have any ground game," Liddell said. "He's training and he's learning but he's been built up as such a big star, and that's the thing that bothers me.

"People talk about him like he's the next great thing when he really hasn't done anything. He's been built up because of the Internet and him beating a bunch of guys on the street... I could make some impressive knockout videos too if you let me walk outside and just punch people and knock them out."

Kimbo has since replied with his own comments:

Ferguson says that Liddell and other fighters are "only creating a monster" by calling him out and that they should come see him directly if they have a problem.

"We can always take it back to old-school; that'll work for me," Ferguson said. "But I still got love for all the MMA fighters, but if you keep on rapping man, I'm going to have to zip it close, baby, because I'm getting tired of the talk.

"The next one that has something to say, just see me [directly]. I'll come to your camp, and that's real talk."

Talk may be cheap, but it’s all that MMA fans need to get the gums flapping about this matchup. Is Kimbo the real deal? Can Liddell actually use a ground game against him? Will he even try? A lot of questions are being asked, and it’s very interesting to hear Chuck talk about how nobody should care about Kimbo, yet he continues to comment on him.

Regardless of all the talk, both fighters are beginning their campaigns to make this fight happen down the line, and make this fight become something much bigger than it initially was thought to be. Dana White confirmed on TSN Canada's sports talk show "Off the Record" that they would be looking at Kimbo if he beats some legitimate competition. That would give fans the signal that the fight is a definite possibility down the line if Kimbo's skills can continue to improve.

Add in the potential for Kimbo to become a true MMA star if EliteXC’s venture into network television ends up being a huge success, and we could see the makings of some record breaking numbers for a UFC PPV. Kimbo’s internet presence alongside his newfound presence on network television could boost his drawing power through the roof. Kimbo could very well be the dream draw for casual fans, while Liddell is one of the UFC’s highest draws in their history. Put both these guys together on one card, and it could be one of the most successful events ever for the UFC.

Right now however, this is all speculation until Kimbo proves that he can continue beating competition in devastating fashion. A few legitimate opponents in the future would definitely up his stake to hardcore fans while some successful battles on CBS would excite the casual fanbase. Once he’s successfully been put through the hoops, I’m sure the personality of Kimbo Slice will begin to rear its head in the media and the “smack” talk will be heard throughout the industry. Chuck Liddell can’t resist shutting down Kimbo’s claims, so it should provide the perfect background to hype Liddell vs. Kimbo.

Is this fight inevitable? Two powerful strikers with heavy hands and knockout power squaring off against each other is always a great battle, but Kimbo still must prove himself to the fanbase and to the UFC. I believe Kimbo will face Liddell eventually. It could take some time though, and Kimbo isn't exactly young. Hopefully, he takes on some better competition after Thompson and legitimizes his skills, but don't leave out the possibility of Kimbo being slapped down the ladder he's climbing.

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Chuck Liddell thinks he can defeat Fedor... sigh

by LR 3/8/2008 4:36:00 PM
Spleck.net

Chuck Liddell recently answered questions in an interview with The Sun regarding a number of subjects related to the sport of mixed martial arts. In the questioning, Liddell was asked about Fedor Emelianenko, and he answered:

"Fedor's someone I want to fight because he's someone I match up well with. He's a ground and pound guy that doesn't have a great shot. He doesn't have a great game plan. I think I could take him. I think I match up well with him. As far as I know he's never knocked anyone out from his feet and I think he'd have a hard time taking me down."

Call me a Fedor “nuthugger” or say that I'm on the Fedor “bandwagon' all you want, but these comments are reckless. Let me break down how I see a Chuck Liddell vs. Fedor Emelianenko matchup just for the sake of an argument.

Stylistically, Liddell's striking game is one of the best in mixed martial arts. His counter punching is devastating, but he is open for huge blows just like any other fighter in the game. His wrestling is considered a valuable asset in helping him maintain his primary gameplan to strike with opponents, but can he stop Fedor Emelianenko's tenacious takedowns?

Liddell's comments regarding Fedor as a “ground and pound guy that doesn't have a great shot” are inaccurate at best. Fedor's shot isn't tough to stop by itself, but it's nearly impossible to stop when coupled with the fact that his powerful haymakers and striking are not only heavy, but very quick for a heavyweight. Liddell would have to deal with not only Fedor's devastating and underrated striking ability, but then try to sprawl a takedown from the explosive Russian's takedown while thinking a strike was incoming. Fedor used this exact strategy against Antonio Nogueira in multiple bouts.

Fedor's gameplan usually revolves around making his opponent's gameplan change completely. His opponents really haven't had an answer, and I doubt Liddell's striking would provide an answer. Once again, I turn to the transitional skillset of Fedor Emelianenko to effectively argue my point. A one-dimensional fighter such as Liddell would simply not last against an effective ground and standup fighter such as Fedor, especially without a good transition game.

Finally, Liddell's assumption that he would be hard to take down has been a time tested quote by multiple fighters. Sylvia said the same thing about Nogueira, and he still went down. If this fight happens, I believe we'd see Liddell on the floor more times than he's ever been in a single fight. Somebody convince me that Liddell's quote really holds water.

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Rashad Evans vs. Chuck Liddell: There won't be any dancing

by LR 3/6/2008 3:47:00 AM

After the news this week that Mauricio "Shogun" Rua had re-injured his knee and had to pull out of his scheduled UFC 85 matchup with Chuck Liddell, the MMA community has been scheming as to who would replace Rua as a formidable opponent against Liddell. Unfortunately, the UFC has decided to use TUF alumni, Rashad Evans, to fill the gap.

From a pure business standpoint, this match makes sense. Rashad has had television exposure on both the Ultimate Fighter reality series and headlined UFC 78 alongside Michael Bisping, another TUF winner. We all know Chuck Liddell can sell a UFC by himself, so adding in Rashad to the mix could boost the numbers to a small degree. After all, both fighters should be well known to the casual fanbase.

As a hardcore mixed martial arts fan, I'm disappointed in the matchup. Rashad doesn't present a dangerous challenge for Chuck Liddell, and it wouldn't surprise me if the UFC uses a victory by Chuck Liddell as some sort of springboard to justify another title shot after Forrest Griffin battles Quinton "Rampage" Jackson later in the year. Does Liddell deserve a shot if he defeats Evans? Not in my opinion.

Before some of you give me the rundown as to why this matchup could be interesting, let me point out a few things. First and foremost, Rashad's wrestling game has been touted as being a problem for some fighters. His biggest problem has been implementing that wrestling game in many of his recent bouts against mid-echelon talent. Do you really think he can take down Chuck Liddell, a man who has been unbelievably tough to takedown for even better wrestlers and grapplers than Evans? Doubtful.

Secondly, Evans will have a huge disadvantage against Liddell's reach and striking ability.  Coupling that problem with the fact that Liddell is unbelievably tough to take down could present a very lopsided advantage for Liddell. For the hardcore fans out there wanting to see a the dream matchup of Shogun vs. Liddell, we'll now be treated to a matchup that really doesn't offer much. The UFC could potentially sell a good amount of pay-per-views with the two recognizable names though, and that may be the hard sell that the UFC is trying to shove down our throats.

A pure striker with uncanny takedown defense against a subpar MMA wrestler who has shown only glimmers of finishing ability. I'll take Liddell easily in this one.

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Chuck feels he deserves Rampage, why?

by LR 2/18/2008 5:57:00 AM
Spleck.net

Apparently, Chuck feels that he doesn't need to win more than two consecutive fights to deserve a title shot. In a quote from BrawlSports.com, Chuck talks about "Shogun" Rua and the title:

“He’s a good fighter … had a great career in Pride, and I’ll be glad to show him again why UFC is better than Pride. I have the edge in the standup game and the wrestling game, too. His submission game is decent, but I don’t think I’ll have a problem with his submission game, either…. I didn’t think I needed two wins in a row to get a title shot. But two fights definitely give me the credibility to get a title shot.”

It's interesting to hear what fighters think about their title aspirations. Chuck recently lost to Keith Jardine and "Rampage" Jackson, but came back with a big win over Wanderlei Silva. With that win, he believes that he should be at the top of the division, but the fact of the matter is that Jardine has yet to fight anyone after defeating Liddell, and Forrest is already in line to fight Rampage after The Ultimate Fighter reality series.

I suppose that the real problem here is entertainment and business over quality or fairness of divisional rankings. Liddell is a huge draw for the UFC. He's done more than many fighters can say they've done for the sport of mixed martial arts in North America. His "ranking" inside Zuffa is propelled a number of spots based on his legendary status in the UFC and drawing power, much like many other fighters who normally wouldn't get a title shot after two consecutive losses and a big win.

I think the UFC is setting up a potentially great matchup for Liddell, and creating even more buzz around him that will eventually climax with a Light Heavyweight title fight of epic proportions. Chuck may be right for his matchup with Shogun as well. He does have better striking, better wrestling, and to be honest, his submission defense will be able enough to stop Shogun. Rua hasn't used his submission game extensively in his career, and his striking hasn't been knockout power devastating. Nonetheless, he does have aggression and precision in his hands to put Liddell down. It should be an explosive matchup that we'll all look forward to seeing.

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Hackelman on Machida: "He's one of the least guys I want Chuck to fight"

by LR 1/9/2008 5:26:00 PM
Review Journal

An interesting tidbit from an interview with John Hackelman over at FightHype.com. When asked about Machida calling out Liddell, he had this to say:

"He's one of the least guys I want Chuck to fight. Not for his toughness or anything, its that his style is hardest to prepare for. I knew he would beat Sokoudjou. He was 2-1 underdog and so was chuck. Glover beat Soko before and I knew he was hype. He's #4 in the world, they had him 4 places before Chuck. My guy that KO'd him is not even in the top20. You know what Machida is like? he is so boring, like the Larry Holmes of MMA. He'll fucking beat everyone. Jimmy Young was like that too, Jimmy is the reason that Foreman retired and went to Jesus. (...) Machida is like Jimmy Young, he's a scary guy. Going to be a hard guy to beat"

This is a very interesting quote for a few reasons. First and foremost, it definitely hints at what many fans expected from a matchup between Liddell and Machida matchup... a nightmare for Liddell. Hackelman knows it, and most of the MMA community knows it. It's hard to prepare for Machida for the simple fact that he sits back and waits for the aggression from his opponent. He's elusive, and his main attack relies on straight counterattacks and range attacks. It may be a boring style for many fans of the sport, but it usually pays off later in the fight when his opponent becomes frustrated. It's interesting how his style and recent fights have begun to discourage even the men who train these fighters.

Another comment regarding Soukoudjou that I don't understand entirely. Glover isn't top 20, but Soukoudjou was fighting in only his 3rd MMA fight. The Glover fight really wasn't a tactical fight at all either. It was mostly Glover throwing huge bombs at will and hoping he'd land one, which he did. To be perfectly fair to Soukoudjou's ranking, that was a fight that could be chalked up to "anything can happen in MMA". Glover threw huge shots and caught Soukoudjou. Glover went nowhere, Soukoudjou went on to beat Arona and "Little Nog".

Lastly, and on a personal note, the "Machida is boring" routine is rather old. Not only did he defeat a heavy striking and very strong Soukoudjou, but he did so in impressive fashion. His counter punching has the precision of a cruise missile. If you actually watch the fight and watch Machida's brilliant countering, it's really a work of art. He throws with full force so quickly to counter a rush that his opponents are devastated by the incoming blows. Easily, Machida has become one of my favorite fighters, and I encourage other fans to check him out.

As for Hackelman, he's right. It is a bad matchup for Chuck. But guess what? He's on the way back to the top, so either way, Chuck should be weary that the fight is a possibility.

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Thank you to Chuck Liddell and Wanderlei Silva

by Joe Schmitt 1/3/2008 3:07:00 PM
CombatLifestyles (Source)

For roughly 15 minutes Saturday night, I was in a trance. It had been six years in the making. Former Pride Fighting Champion Wanderlei Silva stepped into the Octagon versus former UFC kingpin Chuck Liddell. I couldn’t believe what I was witnessing was really happening.

For years I had dreamt about this fight. This fight was a perfect match-up: the clash of styles, the aggressiveness of Silva, the counter-punching of Liddell, and their ability to end the fight with one swift punch. But alas, it seemed that the powers that be would never let this fight happen.

First, there had been the middleweight (205lb division in Pride) tournament in 2003. Chuck and Wanderlei had been set on a collision course until Liddell ran into someone by the name of Quinton “Rampage” Jackson. Jackson ended the dream so many MMA fans had been clamoring for. Then, there was UFC 61: Bitter Rivals, in which Silva came into the Octagon and issued a challenge for Liddell and his belt. Many fans felt that this would be the time we finally get to see the two square off together. But again, disappointment was on the horizon.

Fast forward to the UFC’s buyout of Pride, and then the signing of Wanderlei Silva. They were finally supposed to fight in September of this year, but Wanderlei pulled out of the match because he was in the middle of moving to the United States. Liddell took a fight with Keith Jardine instead, and many fans felt that this was just a fight to keep Liddell busy. Little did they (and myself) know, Jardine would take the fight by split-decision and hand Liddell consecutive loses for the first time in his career.

I was devastated. There they were, so close to fighting, and it wouldn’t happen. I had all but given up hope on the idea that we would see Chuck Liddell fight Wanderlei Silva. To my surprise, the UFC made the fight happen. For once, they got it right. They would put the fight on at the end of the year at UFC 79: Nemesis.

So there I was, staring at the TV and realizing that this match had delivered in so many ways. Both fighters gave everything they had, and each had their moments in the fight. I was on my feet for the entire match, and couldn’t hear any of the ten other people in my house. Chuck Liddell did something that not a lot of people thought he could do; he had the answer for Silva’s aggressive style. Silva did something a lot of people didn’t think he could do either; eat plenty of Chuck’s right hands. But, don’t think for one second that I’m taking anything away from Silva. Silva showed me that he has the fighter’s spirit. He took so many shots, and he just kept coming forward. He is the definition of a fighter, and I don’t care if he loses ten fights in a row. I will watch every Wanderlei Silva fight I can get my hands on. Chuck showed me that he’s a better striker than I thought he was. I thought for sure that he was going to get annihilated on the feet against Wanderlei. He still has a long way to go to have a chance at beating Rampage.

For one of the few times in my life, I actually watched a fight with a different kind of passion. This was a fight that I wasn’t breaking down when I watched it; I was absorbing it. I want to give a big “Thank You” to Chuck Liddell, Wanderlei Silva and the UFC. Thanks for bringing a great fight into my living room, and thanks for leaving everything on the line. What do you guys think? Did the match live up to the hype for you? How did you feel about the judge’s scorecard? Would you like to see a rematch?

Picture Source: Tracy Lee - Combat Lifestyles

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Chuck Liddell and Wanderlei Silva: What's next?

by LR 1/2/2008 3:55:00 PM

UFCMedia.com (Source)The end of the year extravaganza of events brought about a historic matchup that had been fantasized about by many mixed martial arts fans. Chuck Liddell fought Wanderlei Silva on Saturday evening to finally determine which of the two dominating strikers was better skilled in fight that was supposed to never go to a decision. Unfortunately for many fans, the fight didn't end in a catastrophic knockout that rocked the arena with a shockwave from the impact. Instead, we saw a fantastic display of determination and heart from both fighters.

Eventually, Liddell's reach advantage and better overall striking technique bested the looping mechanics of Silva's standup skills. Although Silva hung his head in shame, it was evident that his intense training regiment of a snorkel, closed off nostrils, and heavy circuit work had increased his abilities to recover and hardened his chin. Liddell even stated after the fight that he was surprised by Silva's chin. Both fighters exhibited improved skills and cardio, so to an extent, both fighters helped each other gain something from this fight. Where will these guys go next?

Liddell looking up to the top

Liddell showed us that he is still very dangerous at the ripe age of 38 years old. Many fans were giving up on Liddell's one-dimensional skillset, but he showed that he could at least show his wrestling skills in order to eat up time and lock in the win. His reach advantage was obviously a factor, but punching with straight loaded punches was the key to beating Silva's attempts to get inside with his looping haymakers. With the win, it seems that Liddell's popularity may propel him back to the top very quickly much. This may be much to the dismay to hardcore fans who have been waiting to see some of the current talent near the top get a title shot.

With that said, who's in the mix to face Liddell next? Let's go straight down the list of names. Griffin and Rampage are both facing each other in what was said at the UFC 79 post-event press conference as sometime in August. The most talked about names are “Shogun” Rua, Lyoto Machida, and some fans have even suggested Rashad Evans as a filler fight before a title shot. Interesting choices indeed.UFCMedia.com (Source)

Rua may have some significant problems against Liddell. Liddell's striking is very good, and Rua's power has never been enough to really knock anyone out with a solid punch. His power lies in his knees and clinch much like one of his former training partners, Wanderlei Silva. It is definitely a matchup that gives Liddell more boost in his ranking and definitely could legitimize a title fight. Shogun did after all beat Rampage in PRIDE.

Machida is an interesting fight that would be surprising for the UFC to make. If their intention is to build Liddell back up into a champion, Machida is not the type of fighter that you want to fight. His tactical strikes and counter striking skills would be frustrating for Liddell to deal with. Even more frustrating, Liddell is also a counter puncher. This could make for a very boring bout, or a bout that Liddell makes a big mistake getting caught up in the crowd's booing when Machida simply waits out Liddell. Machida doesn't budge and is patient. Liddell is definitely more likely to make the mistake.

Evans just defeated Michael Bisping, but it wasn't in any type of dominating fashion. We are all very used to seeing Rashad dance in the cage and win close decision battles, but that won't solidify him as a top fighter. Chuck may get an easy win fight in Rashad Evans, and that type of matchup doesn't present anything overly tough for Chuck to overcome. Does that matchup really have a chance of happening? Rua is a more likely opponent. Soukoudjou is always in the mix as well.

Silva is still dangerous

The UFC will most likely be looking to get Silva some wins and hopefully down the line promote a rematch of the two strikers. In the end, Liddell does seem to have the advantage, and it will be up to Silva to improve enough to defeat Liddell's reach and good striking. Who can the UFC put up against him to begin the trail back?

Will they relegate Jardine to taking on “The Axe Murderer”? It's always possible, but unlikely due to the fact that Jardine did just beat Liddell in his last fight. Rashad is more realistic of a matchup for Silva, but Soukoudjou is now in the mix and could provide an epic war of two more strikers. Does the UFC want to risk losing their investment on Silva? Its doubtful, but Joe Silva may feel that it is stylistically better for Wanderlei. Soukoudjou has longer reach however and some of the same type of striking as Liddell.

Silva vs. Thiago Silva? Two strikers. Silva vs. Houston Alexander? Two strikers. The UFC has a plethora of striking opponents that would be thrilled to face a top notch striker like Wanderlei Silva. Unfortunately for those fighters, Silva's cardio techniques seemed to have enabled him to recover from heavy blows very well. We could see a run through some opponents for Silva and if Liddell happens to be stopped on his way to the top, we could see a clash of the two legends again.

Outlook for Silva and Liddell

As dominant as Wanderlei Silva was in PRIDE at times, he has some problems. Technically speaking, his striking isn't exactly tactical or strategic in any way. He tries to capitalize on his opponent moving in and missing a strike or he moves in with such a quick pace that it surprises his opponent. The problem with that type of style is that it does open you up to the flash knockout and is more susceptible to leaving yourself open to defeat. He'll have to prove to us that he can really become surgical with those heavy looping punches.

Liddell, on the other hand, has a very good outlook. Rua is a matchup that should definitely benefit him if it happens, and there really isn't a battle near the upper-echelon that Liddell doesn't have a great chance at winning. Rampage is really his only huge obstacle. Look for Liddell to get another win and begin moving up the ladder again.

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UFC 79: The Complete Preview

by LR 12/27/2007 7:33:00 PM

UFCMedia.com (Source)The end of the year cards are here for the sport of mixed martial arts, and nearly all of them look to deliver fantastic action on paper. The UFC's Nemesis card, however, is the clear cut winner as far as providing the most anticipation for many fans. On Saturday night from Mandalay Bay Casino in Las Vegas, Nevada, we'll find out who really is better... Wanderlei "The Axe Murderer" Silva or Chuck "The Iceman" Liddell. If that isn't enough for you to wag your tail next to your television, the rubber match between Georges "Rush" St. Pierre and Matt Hughes will also be featured. The winner will take on Matt Serra for the Welterweight title. Lastly, Rameau Sokoudjou will make his UFC debut against the elusive and frustrating karate tactics of Ryoto "Lyoto" Machida. Let's take a look at this historic fight card.

Main Event
Wanderlei "The Axe Murderer" Silva vs. Chuck "The Iceman" Liddell

The historic matchup of Silva and Liddell has been years in the making. Back when PRIDE was at the top of the food chain, both sides were already talking up a potential matchup of these two explosive strikers during PRIDE Final Conflict 2003. Liddell was stopped by the eventual UFC champion Quinton "Rampage" Jackson after his preliminary round win against Alistair Overeem. That was the closest he had ever been to fighting Wanderlei Silva.

Now, Silva has made the journey to the UFC, and he is in nearly the same position as Liddell. Both fighters are coming off two losses that have stopped their progression as top light heavyweights in the world. Liddell was knocked out within the first flurry on his fight with Quinton Jackson at UFC 71 and lost a close split decision to Keith Jardine at UFC 76. Silva, on the other hand, hasn't been as active lately. He was knocked out by a fierce left hand from Dan Henderson in February of this year to lose his title, and was devastated by Mirko "CroCop" Filipovic at PRIDE Final Conflict Absolute in September of last year.

With that all said, this fight still produces anticipation of being a great war between two very explosive fighters. Both men are coming off two losses, and both men will have to contemplate continuing their careers if they end up losing this battle. It should be a fight that will produce a highlight reel knockout, and there is no doubt that this fight will end by a stoppage of some sort.

Prediction: Wanderlei Silva via second round KO

So many fans and other columnists have expressed the styles matchup as being in favor of Chuck Liddell, but there is other factors that should be considered. Wanderlei Silva is one of the strongest Light Heavyweight strikers in the business. He's overly aggressive and that has, at times, hurt him, but it has also been the pistons that run his engine. His power is unmatched, but he has had problems looping his punches in many of his fights. Look for his training at Xtreme Couture to remedy some of those problems.

I'm still going to take Wanderlei Silva for two reasons. First, Chuck may be a terrific counter puncher, but Silva does seem to capitalize on mistakes. His clinch is very strong, and it could be surprising if he happens to push Liddell much like Rampage did to him in PRIDE. Secondly, Silva's training looks to be solid, whereas Chuck still seems to train specifically in a one-dimensional manner. Striking is his bread and butter while grappling is his escape tactic. Silva has more tools combined with his striking, but whether or not he uses those other tactics is the question. I'm going out on a limb and picking Silva.

Georges "Rush" St. Pierre vs. Matt HughesNewsday (Source)

After Matt Serra injured his back during his training for his matchup with Matt Hughes at UFC 79, St. Pierre swooped in to make this card even more exciting. It also completes the wishes of many fans to see the rubber match happen between the two fighters that was predicted by many to probably be happening in 2008. Instead, we'll get to see it on Saturday night, and it should be fairly exciting.

More...



ESPN's Wilbon cares only about Rampage vs. Kimbo Slice

by LR 12/17/2007 12:11:00 PM

ESPN (Source)During my Monday night sports show schedule that leads up to a much anticipated Monday Night Football game between the Chicago Bears and the Minnesota Vikings, I caught the last thirty minutes of Pardon the Interruption. If you aren't familiar with the show, it's a showdown between two Washington Post columnists, Michael Wilbon and Tony Kornheiser. The format of the show revolves around a highlighted stack of topics to the right of the screen. Each topic is commented on by both Wilbon and Kornheiser, and the argumentative spirit of both writers makes the show compelling in seeing the different views of both.

During the final countdown to the end of the show, it was mentioned that it was Chuck Liddell's birthday today. Although the line about Liddell turning 38 was completely ignored, the reason they seemed to bring it up was for Wilbon to pronounce his love for Quinton "Rampage" Jackson. I have seen the show at other times during major UFC events in which Wilbon mentioned that fact that he likes seeing "Rampage" brawl in the cage. What I didn't expect was the next quote:

"All I want to see from that sport is "Rampage" Jackson against Kimbo Slice, wake me when that happens..."

After some chuckling regarding Liddell's recent loss to "Rampage" Jackson, they moved onto other remarks. What does a quote like this say about the status of MMA in the eye of the general public? Can we even make a generalization just based on one person saying what he thinks?

I think this somewhat confirms what some journalists and MMA purists believe wasn't the case about Kimbo Slice. He isn't a guy who is just going to simply sit on the map of the MMA scene and fight these standup brawls with subpar fighters. Eventually, he will shed the spectacle fight image and be popular enough for someone to think about pitting him in some big fights with well-known fighters that aren't Internet video legends. People want to see him fight the best.. already! One of the more interesting things that comes out of that quote is that Kimbo Slice is much bigger than many of the stars of the UFC in the mind of the casual fan. Sure, there are casual fans out there that know about the UFC in detail, but there are certainly many fans who feel the same way as Wilbon. They want to see the brawling Kimbo Slice. It's interesting because when he first came into the sport, people labeled him as just a sideshow and that there wouldn't be a lot of potential revenue to gain from him.

That idea may be obsolete, and we may need to start paying attention to the impact that streaming media and Kimbo Slice has had on his popularity. Will they bring in a circus environment? Only time will tell.

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Note to UFC Marketing: Stop using Liddell, where's the hype?

by LR 12/13/2007 9:38:00 AM

 (Source)After the WEC 31 card last night, Versus aired a new episode of Unscripted with Dennis Miller. The show revolves around Miller interviewing guests and then spouting off monologues with his sense of humor that sometimes goes over the head of half of his own viewers. Although I understood all the small jokes, it was apparent that many of his guests didn't.

During the show, the topic of which sport had the toughest competitors competing in it was on the plate. Bill Romanowski, Jeremy Roenick, Larry Holmes, and Forrest Griffin were all part of the panel of people participating in the discussion. Before the actual panel however, Chuck Liddell and Forrest Griffin both sat down for a small group conversation about the sport. Unlike their previous interviews, one of them actually was fairly funny, charismatic, and didn't sound dull. Take a guess at who that was.... yeah, you guessed it, Forrest Griffin.

Eerily similar to the Ultimate Fight NIght 11 appearances by Chuck Liddell and Forrest Griffin during a segment of the night, Liddell looked like he hadn't slept in days at times. He gave the same cliche answers to nearly every question, and didn't seem to excited about trying to hype up the Wanderlei Silva war that was about to occur at the end of the month. Griffin, on the other hand, was actually comical in some of the answers he gave and did seem to give some unscripted answers to Miller's questions... A+ to Forrest Griffin. And people still wonder why this guy is suddenly getting marketed.

Stop using Chuck Liddell

Chuck is a staple in the UFC's business, but he is too dull and soft spoken to hype a fight correctly. Every time he does an interview, it's exactly the same. The similarities between this interview, the UFN 11 interview, an interview I heard while driving home from work on TheScore 670 AM from Chicago, and about 2-3 other interviews I've heard is absolutely astounding. Although some of the interviews had some fairly humorous questions, Chuck didn't go with the flow. He would rather give the safe answers to keep his stature as a UFC ambassador in check.

The fact is, Liddell's only means to hype a fight is his ability to knock people out. For anybody who remotely follows the UFC or has watched Sportscenter the day after the big UFC events, those people know that Chuck Liddell has been defeated twice in his two most recent fights. Hardcore fans obviously know, but casual fans are also realizing that he doesn't have the pull that he used to have when he stood atop the division and demolished anyone coming to challenge him.

I won't put the blame entirely on Liddell however. The UFC is simply putting him in bad situations to hype his fights as well. Versus after the WEC 31 card? He needs to put put out on national networks. The only problem with that is, people are going to find out even faster how boring he is to interview.

What can be done?

Many columnists, blogs, websites, you name it have suggested one savior that could hype up Liddell vs. Silva. Do a 24/7 Liddell vs. Silva. Did they think of that before hand? No, they didn't. HBO beat them to the punch with Hatton-Mayweather, and by seeing that type of pre-fight hype vehicle for the fight, we now crave that for one of the most highly anticipated bouts of the year. Let's face it, the Countdown shows are terrible. The WEC put on a better pre-fight show than the UFC did, and they are owned by the same company. The UFC should think about the All-Access show except in the context of preparing for a fight.

Now, let me bring up one point that has become relevant as of late. Maybe not a point, but a person. Tito Ortiz. After watching Chuck Liddell on Unscripted and seeing such poor promotional material that the UFC puts out, they are seriously making Tito Ortiz look like a damn marketing genius. Instead of saying cliche scripted answers to questions, he rolls with the punches. Instead of saying he respects his opponent before the fight, he puts down his opponent and waits until after the fight to respect him. Basically, the guy can hype his own fights better than champions and he's barely in the middle-echelon of fighters in the Light Heavyweight division.

The UFC should hire Tito as a marketing director as this rate.

What should we get!

For hardcore fans, we all know what type of backstory there is to this battle between Liddell vs. Silva. We understand that stylistically, both fighters match up well. We understand that this is a classic puncher vs. counterpuncher explosion about to be set off. The one thing we aren't getting is the visuals of the tension, the hunger, the desire to win this fight. We don't see the stress that both fighters must be feeling. Both fighters coming off 2 losses, devastating losses in their careers. We don't see any of that in a dramatic context.

Instead of spending money on Countdown shows that don't do most of the fights justice, put more money into a small series that not only PROMOTES fighters, but it also PROMOTES the fight itself. It also solves your problem of not getting the UFC personalities out to the public.

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Chuck Liddell | UFC 79 | Wanderlei Silva




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